How did your business get its start? I was diagnosed with graves disease, an auto-immune disorder that impacted my physical and emotional well-being. In an attempt to resolve this, I modified my diet so that I would eat healthier; however, with the lack of options visible to the average American, I had to look beyond the restaurants and grocery stores for the foods I needed. I came to the conclusion that the best way to control the quality of my food was to grow it myself, thus I utilized the space on my property for zero-distribution food production. It was a rewarding process: I was amazed at the quality and quantity of vegetables I was growing in such a small space, and my condition withered out over time. I realized that others would benefit from this as I had, but lacked the knowledge, resources, and motivation to begin the process. This inspired me to create a business that would educate others on the benefits of growing their own crops, and help them reap those benefits.
How has it evolved over the years? My business began as a service which installed custom gardens for businesses and families, for both traditional soil gardens and vertical aeroponic gardens. As the business grew in clientele, we developed an infrastructure that would sustain and service these clients' gardens on a weekly basis. After my first year in business, I realized the power of social media, and how it could reach to people across the globe. I expressed my love for urban gardening in my blog posts, and helped consumers by doing product reviews. My blog allowed the business to reach out to people in ways that otherwise wouldn't have been possible, and educated readers on a grand scale.
What is your company’s philosophy? There are many philosophies that my business subscribes to, many of which stem from popular aphorisms. My primary philosophy, however, is that one's health comes from knowing what they consume.
Who are the people behind your gardens? I have a very exclusive clientele base, ranging from Fortune 500 company owners to celebrities and their families.
Briefly summarize the services you provide. We provide materials and educational resources to people that want to grow their own food, for private consumption or their business.
How are you filling a much-needed niche in the market? While backyard gardening was once considered a necessity, it's now a luxury with the loss of space and soil quality. The centralization of agriculture and the accessibility to massproduced vegetables further reduces the economic viability of maintaining one's own crops. As we can see with the division of labor theory, it's not practical for a person making $500 an hour at her law firm to spend two hours a day in her garden; however, this doesn't mean they don't want to be left out of the experience of harvesting and consuming one's own produce. This is where my service comes into play: I sustain backyard gardens for those who neither have the time nor the interest to grow their own produce. This allows the consumer to reap the benefits of home gardening without shifting focus away from their lives, while I get the satisfaction of knowing that they will benefit from their healthier selections.
What kind of requests are you getting the most of? Installation and maintenance service of outdoor hydroponic systems, and organic soil gardens. More recently, we're also receiving requests to do product placement and endorsement.
Why do you think the world is seeing such a rising interest in urban gardening? - Over the past few centuries, circumstances have accelerated population growth and migration to metropolitan areas. In spire of this, humans still possess the innate desire to be involved in food production, and with advancing technology in botany, this is now more viable an option than ever. Statistically, more people in an urban environment means more urban gardeners on a per capita basis. - The rise of the internet has educated an increasing amount of people on the truth about modern agriculture, and its perceived impact on food quality and the environment. This leaves them with a desire to become more closely involved with the food-growing process. - The recent states of the economy have inflated food prices extraordinarily, thus increasing the economic incentive to grow one's own food. While commercial equivalents to homegrown products are available (i.e. at high-end grocery chains), they are too expensive for the ordinary individual, thus urban gardening offers an alternative solution to fulfilling the desire to consume high-quality produce. - The rise in diet-related illnesses has skyrocketed since the 1950s. It has become prevalent to the point where even hospitals are planting rooftop gardens, and general practitioners are taking the nutrition more seriously. Considering my own auto-immune disease was the motivation for this business, I would have to assume that others face these same problems, and would recover as I had from home gardening.
Where do you see the company in 10 years?
My goal is to become a figurehead in the horticulture community. I want VGS Organic to become an educational and motivational resource to people, organizations, and possibly even governments. 10.Do you have anything new and exciting at the research and development stage you can tell us about? We're looking into starting our own line of medicinal teas and nutraceutical supplements